{
  "meta": {
    "title": "HERD Vitality Assessment",
    "scoreBand": { "min": 35, "max": 72 }
  },

  "_note": "Copy, options and scoring live here. Images do NOT — they are attached in the theme editor as 'Picture answer' / 'Teaching screen image' blocks, matched to a step id and an option value. A step marked \"layout\": \"grid\" renders picture cards once at least one of its options has an image, and falls back to plain text rows until then.",

  "steps": [
    {
      "id": "s2_age",
      "type": "single",
      "headline": "What's your age range?",
      "subhead": "This helps us personalize your results.",
      "options": [
        { "label": "Under 30", "value": "u30" },
        { "label": "30–39", "value": "30_39" },
        { "label": "40–49", "value": "40_49" },
        { "label": "50–59", "value": "50_59" },
        { "label": "60+", "value": "60plus" }
      ]
    },

    {
      "id": "s3_tell",
      "type": "single",
      "layout": "grid",
      "headline": "Which of these sounds the most like you right now?",
      "options": [
        {
          "label": "My arms are thinner than they used to be, but my gut got bigger",
          "value": "arms_gut",
          "shortLabel": "Thinner Arms, Bigger Gut",
          "score": { "energy": 2, "recovery": 1 },
          "echo": "the shift in how your body carries weight"
        },
        {
          "label": "I'm about the same shape, just tired all the time",
          "value": "tired",
          "shortLabel": "Same Shape, Always Tired",
          "score": { "energy": 3 },
          "echo": "being tired no matter what the scale says"
        },
        {
          "label": "I've put on weight everywhere, not just the gut",
          "value": "weight_all",
          "shortLabel": "Weight Everywhere",
          "score": { "energy": 1, "recovery": 2 },
          "echo": "weight going on faster than it comes off"
        },
        {
          "label": "I still look the same, I just don't feel like myself",
          "value": "not_myself",
          "shortLabel": "Not Myself",
          "score": { "clarity": 2, "drive": 1 },
          "echo": "not quite feeling like yourself"
        }
      ]
    },

    {
      "id": "s4_crash",
      "type": "single",
      "headline": "Do you get an afternoon energy crash?",
      "subhead": "HERD men report this is usually the first thing to go.",
      "options": [
        { "label": "Never — steady energy all day", "value": "none", "score": { "energy": 0 } },
        { "label": "Sometimes, a slight dip", "value": "mild", "score": { "energy": 2 }, "echo": "an afternoon dip" },
        {
          "label": "Every day, I need coffee just to function",
          "value": "daily",
          "score": { "energy": 4 },
          "echo": "a daily crash you need caffeine to get through"
        },
        {
          "label": "I basically shut down after lunch",
          "value": "severe",
          "score": { "energy": 5 },
          "echo": "shutting down completely after lunch"
        }
      ]
    },

    {
      "id": "i1",
      "type": "interstitial",
      "headline": "You're Not Imagining It",
      "body": [
        "Choline builds the carrier that moves fat out of your liver. No choline, no carrier — and it stays exactly where it is.",
        "The richest choline in nature sits in the exact organs your doctor will never write on a pad."
      ],
      "cta": "Continue"
    },

    {
      "id": "s6_clarity",
      "type": "single",
      "headline": "How's your mental focus these days?",
      "options": [
        { "label": "Sharp — no complaints", "value": "sharp", "score": { "clarity": 0 } },
        {
          "label": "I lose focus by mid-afternoon",
          "value": "midday",
          "score": { "clarity": 2 },
          "echo": "focus that fades by mid-afternoon"
        },
        {
          "label": "I reread the same email a few times before it lands",
          "value": "reread",
          "score": { "clarity": 4 },
          "echo": "rereading the same email before it lands"
        },
        {
          "label": "I walk into a room and forget why",
          "value": "forget",
          "score": { "clarity": 5 },
          "echo": "walking into a room and forgetting why"
        }
      ]
    },

    {
      "id": "s7_drive",
      "type": "single",
      "headline": "What about your drive and confidence?",
      "subhead": "Be honest — this one matters for your results.",
      "options": [
        { "label": "Still strong, no change", "value": "strong", "score": { "drive": 0 } },
        {
          "label": "A bit less than a few years ago",
          "value": "slight",
          "score": { "drive": 2 },
          "echo": "a little less drive than a few years back"
        },
        {
          "label": "Noticeably lower — at home and at work",
          "value": "lower",
          "score": { "drive": 4 },
          "echo": "noticeably lower drive at home and at work"
        },
        {
          "label": "It feels like it's just gone",
          "value": "gone",
          "score": { "drive": 5 },
          "echo": "drive that feels like it's gone"
        }
      ]
    },

    {
      "id": "i2",
      "type": "interstitial",
      "headline": "Your Body Is Fighting a Battle Your Grandfather Never Had To",
      "body": [
        "Between hormone-mimicking chemicals in everyday plastics and a food system that stripped out the nutrients your body actually runs on, modern life makes this harder than it used to be.",
        "Most men never get told why."
      ],
      "cta": "Continue"
    },

    {
      "id": "s9_tried",
      "type": "multi",
      "layout": "grid",
      "headline": "What Have You Already Tried?",
      "subhead": "Select all that apply.",
      "cta": "Continue",
      "options": [
        {
          "label": "Energy drinks or coffee just to get through the day",
          "value": "caffeine",
          "shortLabel": "Energy Drinks & Coffee",
          "score": { "energy": 1 },
          "echo": "leaning on caffeine to get through the day"
        },
        { "label": "Synthetic testosterone boosters", "value": "boosters",
          "shortLabel": "T-Boosters", "score": { "drive": 1 } },
        { "label": "Random multivitamins", "value": "multis",
          "shortLabel": "Multivitamins", "score": { "clarity": 1 } },
        { "label": "Intermittent fasting or diets", "value": "fasting",
          "shortLabel": "Fasting & Diets", "score": { "energy": 1 } },
        { "label": "TRT, or thought about it", "value": "trt",
          "shortLabel": "TRT", "score": { "drive": 2 } },
        { "label": "Nothing yet", "value": "none", "shortLabel": "Nothing Yet", "score": {}, "exclusive": true }
      ]
    },

    {
      "id": "i3",
      "type": "interstitial",
      "headline": "Here's Why Those Didn't Fix It",
      "body": [
        "Energy drinks are like taping the fuel gauge to “Full” — you feel topped up, but the tank is just as empty.",
        "Synthetic boosters spike things temporarily, then your body eases off producing on its own.",
        "Your body isn't short of quick fixes. It's short of complete nutrition."
      ],
      "cta": "Continue"
    },

    {
      "id": "s11_recovery",
      "type": "single",
      "headline": "How do you bounce back after a workout, or just a hard day?",
      "options": [
        { "label": "Fast — like I used to", "value": "fast", "score": { "recovery": 0 } },
        {
          "label": "Takes a day or two longer than it should",
          "value": "slower",
          "score": { "recovery": 2 },
          "echo": "recovery that takes longer than it should"
        },
        {
          "label": "I'm sore for days",
          "value": "sore",
          "score": { "recovery": 4 },
          "echo": "soreness that lingers for days"
        },
        {
          "label": "I've mostly stopped pushing myself because of it",
          "value": "stopped",
          "score": { "recovery": 5 },
          "echo": "having stopped pushing yourself because of how long it takes to recover"
        }
      ]
    },

    {
      "id": "s12_motivation",
      "type": "single",
      "headline": "How motivated are you to actually fix this, not just read about it?",
      "options": [
        { "label": "Just curious for now", "value": "curious", "score": {} },
        { "label": "Motivated, looking for the right fix", "value": "motivated", "score": { "drive": 1 } },
        { "label": "Very motivated — ready to commit", "value": "very", "score": { "drive": 2 } },
        { "label": "Extremely motivated — I'll do what it takes", "value": "extreme", "score": { "drive": 3 } }
      ]
    },

    {
      "id": "s13_goal",
      "type": "single",
      "layout": "grid",
      "headline": "What would getting your edge back actually change for you?",
      "options": [
        { "label": "More energy for my family, not just surviving the day", "value": "family",
          "shortLabel": "Energy For My Family" },
        { "label": "Feeling confident in my body again", "value": "confidence",
          "shortLabel": "Confidence In My Body" },
        { "label": "Keeping up physically as I get older", "value": "keeping_up",
          "shortLabel": "Keeping Up As I Age" },
        { "label": "Just feeling like myself again", "value": "myself",
          "shortLabel": "Feeling Like Myself" }
      ]
    },

    {
      "id": "loading",
      "type": "loading",
      "durationMs": 3600,
      "messages": [
        "Calculating your vitality score…",
        "Cross-referencing your energy patterns…",
        "Matching your profile to the right protocol…",
        "Finalizing your results…"
      ]
    }
  ],

  "scoring": {
    "axes": [
      { "key": "energy", "label": "Energy" },
      { "key": "drive", "label": "Drive" },
      { "key": "clarity", "label": "Clarity" },
      { "key": "recovery", "label": "Recovery" }
    ],
    "tiers": [
      { "maxScore": 47, "label": "Needs Support" },
      { "maxScore": 59, "label": "Below Average" },
      { "maxScore": 100, "label": "Room To Build" }
    ]
  },

  "result": {
    "badge": "Your results are ready",
    "headline": "Your HERD Vitality Score",
    "proseLead": "Based on what you told us — {echoes} — your liver may not be getting the choline it needs to keep up. Here's your full profile:",
    "proseFallback": "Based on what you told us, here's your full profile:",
    "profileHeading": "Your Profile",

    "formulaHeading": "What's actually in the capsule",
    "formulaBlendTitle": "Beef Organ Complex Proprietary Blend — 675 mg",
    "formulaBlendBody": "Bovine Liver, Heart, Testicles, Pancreas, Bone Marrow",
    "formulaOther": "Other ingredients: gelatin capsule, corn starch, magnesium stearate, silica.",
    "formulaDose": "2 capsules a day. 30 servings a pouch.",

    "mechanism": "Choline builds the carrier that moves fat out of your liver. No choline, no carrier.",

    "packHeading": "Pick Your Pack",
    "packs": [
      {
        "id": "1m",
        "variantId": 49650725191832,
        "title": "1 Month Supply",
        "price": "$34.00",
        "compareAt": "$69.95",
        "perDay": "$1.13 a day",
        "guaranteeDays": 60,
        "default": true
      },
      {
        "id": "3m",
        "variantId": 49650725257368,
        "title": "3 Months Supply",
        "price": "$70.00",
        "compareAt": "$209.85",
        "perDay": "$0.78 a day",
        "guaranteeDays": 60,
        "flag": "Most Chosen"
      },
      {
        "id": "6m",
        "variantId": 49650725224600,
        "title": "6 Months Supply",
        "price": "$130.00",
        "compareAt": "$419.70",
        "perDay": "$0.72 a day",
        "guaranteeDays": 90,
        "flag": "Best Value"
      }
    ],

    "ctaLabel": "Get My Personalized Protocol — {price}",
    "reassure": [
      "{days}-day money-back guarantee. Feel the difference or it's free.",
      "Free shipping — arrives in 3 to 6 business days."
    ],
    "urgency": "This batch is nearly gone — when it's out, the 50% goes with it.",

    "scoreNote": "*This score is a self-assessment tool, not a medical diagnosis. It is not intended to diagnose, treat, cure, or prevent any disease.",
    "disclaimer": "The information presented on this website is not intended as specific medical advice and is not a substitute for professional treatment or diagnosis. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."
  }
}